Commercial Email Marketing is Still a Powerful Online Marketing Channel
Tweet Despite the hype around social media marketing and new marketing studies that predict that email is loosing appeal among younger Internet users, commercial email marketing seems to have a bright...
View ArticleEmail Marketing Campaigns Are Delivering Highest ROI
Tweet A flurry of email marketing statistics from various sources has been distributed via the Internet over the last couple of weeks indicating that email marketing remains one of the most effective...
View ArticlePlanning and Integrating a Word of Mouth Marketing (WOMM) Campaign
Tweet Webmaster World PubCon 2007: Word of Mouth Marketing I’ve spoken at Webmaster World’s marketing convention the past few years. PubCon 2007 was held in November, in Las Vegas, Nevada, and I once...
View ArticleIntegrating Word of Mouth Marketing (WOMM) into the Advertising Mix
Tweet Integrating Word of Mouth Marketing (WOMM) into the Advertising Mix View more presentations from Advanced media Productions. (tags: word of) Integrating Word of Mouth Marketing (WOMM) into the...
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Online Brand Advertising Measurement With Vizu Ad Catalyst
Tweet Although spending on online display advertising continues to rise, brand advertisers are not using their advertising dollars online in the volumes commensurate with the overall online media...
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